2. Ad Sitelinks: When you want a little extra oomph

How to use Ad Sitelinks, which lets you add up to 4 extra destination URLs to your AdWords text ads. (A shoe store, for instance, might add links directly to women’s shoes and sports shoes.) Learn how Ad Sitelinks can boost clickthrough rates, and how to set them up in your own account.

Who it is for: Advertisers who already have created strong text ads with good Ad Rank.

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