2. What happens after the click? Google Analytics knows

This course will tell you about Google Analytics: a free tool that shows what happens *after* users click your ad and land on your website. Do they visit the pages you want? Do they make a purchase? You’ll learn how to create an Analytics account, link it to AdWords, and install the simple code that shows you what your visitors do next.

Who it is for: Businesses who are new to AdWords or don’t already use Google Analytics.

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