3. Turbocharge your site with Website Optimiser

This lesson introduces the Website Optimiser, a free tool that lets you measure how users react when you change a headline, image, or layout on your web pages — then keep the changes that work best. You’ll find out how to set up Website Optimiser and start testing right away.

Who it is for: Advertisers who actively track their website conversions and want to improve them even more.

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