Archive | Google Adwords RSS feed for this section

Online Classroom

Christmas Mobile & Tablet Strategies 44% of Searches For Last-Minute Holiday Gifts Will Be Mobile in the US. EMEA Won’t be far behind. Do you have a Mobile Strategy Yet? Join us to find out how big Mobile could be for your business this Christmas and what tools Google Offers to help you capitalise on […]

Leave a comment Continue Reading →

4. Multiple account management

How to manage AdWords accounts for two or more different clients. You’ll get training on the My Client Center dashboard, plus AdWords Editor and other useful and powerful tools. Who it is for: Ad agencies or other large advertisers who manage many accounts.

Leave a comment Continue Reading →

3. Optimising AdWords accounts

Making changes to clients’ accounts can be daunting. This tutorial shows you the best practices for key issues like account structure, campaign settings, keywords and ads. Who it is for: Ad agencies who manage AdWords accounts for others.

Leave a comment Continue Reading →

2. Generating business with Google AdWords

The skills and tools needed to manage AdWords accounts for others. We’ll show you how to successfully manage accounts for others and win new clients for your business. Who it is for: Ad agencies who want to gain new business.

Leave a comment Continue Reading →

1. Intro to online advertising

How the online ad world works, and where Google fits into it all. We’ll look at the major trends and then look more closely at Google Search, the Display Network, YouTube, Google Places, and mobile advertising. Who it is for: Ad agencies who are running online ads for the first time.

Leave a comment Continue Reading →

4. The True Value of Search

Market insights that will help you grasp the value of search marketing beyond direct response. Topics include market research, case studies, latent conversions, search for branding, and making search work with offline marketing channels. Who it is for: Marketers who are ready for advanced marketing and branding tools.

Leave a comment Continue Reading →

3. Turbocharge your site with Website Optimiser

This lesson introduces the Website Optimiser, a free tool that lets you measure how users react when you change a headline, image, or layout on your web pages — then keep the changes that work best. You’ll find out how to set up Website Optimiser and start testing right away. Who it is for: Advertisers […]

Leave a comment Continue Reading →

2. Ad Sitelinks: When you want a little extra oomph

How to use Ad Sitelinks, which lets you add up to 4 extra destination URLs to your AdWords text ads. (A shoe store, for instance, might add links directly to women’s shoes and sports shoes.) Learn how Ad Sitelinks can boost clickthrough rates, and how to set them up in your own account. Who it […]

Leave a comment Continue Reading →

1. Mobile ads: 4 billion users and counting

4 billion people now own mobile phones. Are you ready to reach those potential customers in your neighborhood or around the world? In this lesson we’ll share recent research related to the mobile industry and show the newest AdWords formats for mobile users. Who it is for: Anyone who wants to learn more about mobile […]

Leave a comment Continue Reading →

5. The fabulous ROI powers of the Conversion Optimiser

How to save time and get better ROI with Conversion Optimiser. With this free bidding feature, you decide how much you want to pay for each sale or lead, then let AdWords set and adjust your bids to meet that goal. Join the Conversion Optimiser team for an overview and useful tips. Who it is […]

Leave a comment Continue Reading →