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4. The True Value of Search

Market insights that will help you grasp the value of search marketing beyond direct response. Topics include market research, case studies, latent conversions, search for branding, and making search work with offline marketing channels. Who it is for: Marketers who are ready for advanced marketing and branding tools.

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3. Turbocharge your site with Website Optimiser

This lesson introduces the Website Optimiser, a free tool that lets you measure how users react when you change a headline, image, or layout on your web pages — then keep the changes that work best. You’ll find out how to set up Website Optimiser and start testing right away. Who it is for: Advertisers […]

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2. Ad Sitelinks: When you want a little extra oomph

How to use Ad Sitelinks, which lets you add up to 4 extra destination URLs to your AdWords text ads. (A shoe store, for instance, might add links directly to women’s shoes and sports shoes.) Learn how Ad Sitelinks can boost clickthrough rates, and how to set them up in your own account. Who it […]

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1. Mobile ads: 4 billion users and counting

4 billion people now own mobile phones. Are you ready to reach those potential customers in your neighborhood or around the world? In this lesson we’ll share recent research related to the mobile industry and show the newest AdWords formats for mobile users. Who it is for: Anyone who wants to learn more about mobile […]

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