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4. Multiple account management

How to manage AdWords accounts for two or more different clients. You’ll get training on the My Client Center dashboard, plus AdWords Editor and other useful and powerful tools. Who it is for: Ad agencies or other large advertisers who manage many accounts.

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3. Optimising AdWords accounts

Making changes to clients’ accounts can be daunting. This tutorial shows you the best practices for key issues like account structure, campaign settings, keywords and ads. Who it is for: Ad agencies who manage AdWords accounts for others.

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2. Generating business with Google AdWords

The skills and tools needed to manage AdWords accounts for others. We’ll show you how to successfully manage accounts for others and win new clients for your business. Who it is for: Ad agencies who want to gain new business.

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1. Intro to online advertising

How the online ad world works, and where Google fits into it all. We’ll look at the major trends and then look more closely at Google Search, the Display Network, YouTube, Google Places, and mobile advertising. Who it is for: Ad agencies who are running online ads for the first time.

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