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4. The ABCs of bidding

How to set your cost-per-click bids to get the best possible return from your AdWords budget. We’ll show you how to calculate your value per click (the most you can profitably pay for a click) and how to test CPC bids to find the ideal price point. Who it is for: Experienced AdWords users who […]

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3. Use AdWords data to improve your ads

How to use your AdWords data to get more value from your ads. This lesson helps you find the keywords and ads that have the biggest impact on your success, to then monitor and tweak them for best results. Who it is for: AdWords advertisers who are new to reporting tools like filters and custom […]

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2. The Opportunities tab: Custom tips just for you

The Opportunities tab offers keyword, budget, and bid suggestions tailored just for you. This lesson explains how, and shows how other advertisers use the Opportunities tab to improve their results. Who it is for: AdWords users who want to learn how to find and implement custom ideas for better ad performance.

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1. Ways to boost your AdWords performance

Tips on how to choose the right keywords, write compelling ads, and more. We’ll also show you the steps to take when you have a specific goal in mind. Who it is for: Advertisers of all levels who want to improve the performance of their AdWords ads.

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